WP 301 Redirects: The Best Plugin to repair Broken Links as well as Redirects any way you Like
WP 301 Redirects helps you fix broken links, set up automatic redirects, manage affiliate URLs, and monitor multiple WordPress sites from one centralized dashboard. Improve SEO and user experience effortlessly!
$49/ lifetime $158
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The world of web site management and digital marketing is constantly changing, but one thing had to remain the same, and it is navigation and user experience. Stale web addresses or links, affiliate links that do not work or are poorly maintained are not only frustrating to visitors but will also hurt the searchability of a web page and potentially cause damage to the brand name.
This is where the WP 301 Redirects WordPress plugin comes handy: it makes it painless working with a bunch of links and can automatically create redirects and even provides some centralized dashboard to which all your sites are attached.
In such an ultimate guide, we will cover all the information people need to know about this effective WordPress tool 301 Redirect, its main features, and its advantages, when and why you should install it, and why every WordPress site owner should obtain it.
✅ What is WP 301 Redirects?
WP 301 Redirects is a WordPress plug in, that will assist you to scan your site, checking all the broken or risky links and offer to create/ managing of redirection of links, affiliate links, as well as the ability to view all your sites in one dashboard. No matter whether you are a blogger, eCommerce websites owner, affiliate marketer, or an agency, this plugin can provide you with the necessary tools to enhance user experience, safeguard your SEO work, and have a healthy site.
It eliminates the frustration of dealing with:
- 404 errors
- Dangerous outbound links
- Redirection loops
- Manual redirect configuration
- Affiliate link mismanagement
🚀 Key Features of WP 301 Redirects
Let’s dive into the most powerful features that make WP 301 Redirects a game-changer:
1. Automatic Redirects for Broken URLs
WP 301 Redirects automatically detects when users or bots land on a non-existing page and redirects them to a relevant, working page. This helps you preserve link equity, improve user navigation, and prevent loss of potential customers.
2. Scan for Broken or Dangerous Links
The plugin includes a built-in scanner that crawls your website and identifies all broken or dangerous links. These could include outdated URLs, typo errors, or links flagged for security issues—allowing you to fix or remove them before they impact your site.
3. Affiliate Link Management
Managing affiliate links manually is tedious and risky. WP 301 Redirects enables you to create, organize, and monitor affiliate links all in one place—great for marketers looking to boost conversions while maintaining SEO hygiene.
4. Centralized Dashboard
Managing multiple WordPress websites? WP 301 Redirects provides a single, intuitive dashboard to monitor and manage all redirects across your domains—saving time and reducing errors.
5. Redirect Analytics & Reports
Gain insights into which pages users are landing on, what’s being redirected, and how often. With actionable data, you can fine-tune your link structure and redirect strategies effectively.
6. Custom Redirect Rules (301, 302, 307)
Choose the appropriate redirect type based on your goals—301 (permanent), 302 (temporary), or 307 (temporary with method preservation). The plugin gives you full control.
7. SEO-Friendly Redirect Management
Google frowns upon poor redirect practices. WP 301 Redirects ensures your redirects are SEO-compliant, helping you maintain or even improve your rankings.
8. Whitelist/Blacklist Rules
Avoid redirection loops or unnecessary redirects by setting rules for certain user agents, IP addresses, or URL patterns.
🔍 Why Broken Links and Redirects Matter for SEO
Broken links don’t just annoy visitors—they also hurt your SEO. Here’s why using WP 301 Redirects is essential:
- SEO Ranking Loss: Search engines lower the rankings of pages that contain too many broken links.
- Loss of Link Juice: If backlinks point to non-existent pages, you lose valuable link equity.
- Increased Bounce Rate: Visitors who hit 404 pages are likely to bounce, impacting engagement metrics.
- Affiliate Revenue Drop: Faulty affiliate links result in lost commissions.
By automatically redirecting outdated or broken URLs, WP 301 Redirects helps protect your search engine rankings and boosts the credibility of your site.
🔧 How to Use WP 301 Redirects: A Step-by-Step Guide
Step 1: Install the Plugin
Go to your WordPress Dashboard → Plugins → Add New. Search for WP 301 Redirects, then install and activate the plugin.
Step 2: Access the Plugin Dashboard
After activation, a new menu will appear in your WordPress admin area labeled “301 Redirects.” Click on it to open the dashboard.
Step 3: Run a Full Site Scan
Use the Link Scanner feature to analyze your website for:
- Broken internal links
- Dangerous outbound links
- Pages resulting in 404 errors
Review the scan report and fix any problematic URLs or set up redirects accordingly.
Step 4: Add Redirect Rules
Manually add redirect rules for any page that has moved or no longer exists. You can select:
- Source URL (old or broken link)
- Destination URL (new, working page)
- Redirect type (301, 302, or 307)
Step 5: Manage Affiliate Links
Create clean, branded URLs for all your affiliate offers. Example:
yoursite.com/go/productname
Instead of using:
affiliatenetwork.com/product?ref=123456
Step 6: Monitor via Central Dashboard
If you manage multiple websites, connect them to the centralized WP 301 Redirects dashboard to monitor activity, errors, and performance from one location.
🎯 Use Cases: Who Should Use WP 301 Redirects?
➤ Bloggers and Content Creators
If you frequently update blog posts or delete old content, this plugin helps ensure visitors don’t end up on 404 pages.
➤ Affiliate Marketers
WP 301 Redirects helps create clean affiliate links, track performance, and avoid link issues that cause lost revenue.
➤ eCommerce Store Owners
Keep product URLs SEO-optimized and ensure that removed or outdated product pages are redirected to relevant alternatives.
➤ Agencies & Developers
Managing client websites becomes easier with centralized control, bulk redirects, and analytics—all from one place.
➤ SEOs & Webmasters
Track every redirection and maintain technical SEO health for all your properties.
📊 WP 301 Redirects vs Other Redirect Plugins
| Feature | WP 301 Redirects | Redirection Plugin | Yoast SEO | Rank Math |
| Auto Scan for Broken Links | ✅ | ❌ | ❌ | ❌ |
| Affiliate Link Management | ✅ | ❌ | ❌ | ❌ |
| Centralized Dashboard | ✅ | ❌ | ❌ | ❌ |
| Redirect Analytics | ✅ | ✅ | ❌ | ✅ |
| Custom Redirect Rules | ✅ | ✅ | ❌ | ✅ |
| SEO-Friendly Design | ✅ | ✅ | ✅ | ✅ |
WP 301 Redirects stands out by offering a specialized feature set focused exclusively on redirect and link management.
💡 Pro Tips for Using WP 301 Redirects
- Run scans weekly to catch new broken or malicious links early.
- Use branded links for all affiliate campaigns to increase trust.
- Create fallback redirects that send visitors to your homepage or a content hub when no specific page matches.
- Monitor redirect logs to detect any suspicious activity or redirection loops.
- Keep a redirect map to track which URLs were changed over time, especially useful for large or migrating sites.
🔐 Is WP 301 Redirects Secure?
Absolutely. The plugin is developed with best practices in mind and regularly updated to stay compatible with the latest versions of WordPress. It also detects and flags dangerous or malicious links, helping you protect your site visitors from scams and threats.
Moreover, all data is encrypted, and access to the dashboard can be restricted via user roles and authentication.
🛠️ Pricing & Support
WP 301 Redirects offers both a free version and a premium upgrade with advanced features like:
- Full scan reports
- Affiliate link management
- Centralized dashboard for multiple websites
- Priority support
The pricing is affordable, especially for agencies and professional marketers who manage multiple WordPress sites.
🌟 Final Verdict: Should You Use WP 301 Redirects?
Absolutely. WP 301 Redirects is the plugin that you need to have in case you are a person who is eager to keep a healthy WordPress site. It is a must-have kit because, on top of offering automatic redirects, broken links detection, affiliate links, and centralized dashboard, it has a broken link management facility.
Are you hosting a person blog, a site that you maintain on behalf of a client, or have an online store, WP 301 Redirects simplifies a process that is otherwise technical and prone to error–saving time, preserving USer SEO, and maximizing revenue.
📝 Summary
| Feature | Benefit |
| Automatic Redirects | Avoid 404s and protect SEO |
| Broken Link Scanner | Find and fix issues quickly |
| Affiliate Link Management | Boost monetization and tracking |
| Centralized Dashboard | Manage all your sites easily |
| Redirect Analytics | Optimize and monitor performance |
| Secure & SEO-Friendly | Maintain site health and user trust |
📣 Ready to Take Control of Your Links?
Don’t let broken links hurt your SEO or reputation. Try WP 301 Redirects today and experience the peace of mind that comes with smart, automated link management.
👉 Visit WP 301 Redirects Official Website
👉 Download WP 301 Redirects from WordPress.org
